It is all in your HEADline

More often than not, the best part of a news story is its headline.  With the sophistication of contemporary marketers, that is not surprising.  For example, checkout-line tabloids are only headlines.  After "President Obama's illegitimate child has the head of a lizard," what else do you want to know?  What else is there to know about the topic of lizard babies?  Even "reputable" rags have innocently delved into headline-mania.  Today on the BBC News website are the following HEADlines:

German Trucker Incest Trial Opens

Why Is Alcohol Consumption Falling?  (good question)

'Nuclear Virus' Targets Found

The Meaning of 'Bunga Bunga'