The famed Uffington White Horse
gained a rider this month.
Paddy Power, an online betting service, added a giant jockey stylized to match its mount, a Bronze Age earth sculpture carved into the hills of Oxfordshire. Unlike the Paddy Jockey, the origin of the ancient horse is shrouded in mystery. About 3000 years ago, regional tribes carved the horse out of the chalk hills.
Why? Either the horse symbolized the tribe, marking its territory, or the carving had religious significance, evoking the one of many deities associated with horses and the sun. Today, the White Horse is one of the most important cultural artifacts of England, thus it is a great target for creative advertisements.
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Uffington White Horse with Rider |
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