Why Is Alcohol Consumption Falling? (good question)
Tuesday, February 15, 2011
It is all in your HEADline
More often than not, the best part of a news story is its headline. With the sophistication of contemporary marketers, that is not surprising. For example, checkout-line tabloids are only headlines. After "President Obama's illegitimate child has the head of a lizard," what else do you want to know? What else is there to know about the topic of lizard babies? Even "reputable" rags have innocently delved into headline-mania. Today on the BBC News website are the following HEADlines:
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