Thursday, March 31, 2011

Preakness goes FREAKness with KEGasus

KEGasus, 2011 Preakness Ad.

Horses are not all that are being abused at the Pimlico Race Course.  With the introduction on KEGasus, the "Lord of the Infield Fest," Greek mythology takes a harsh whipping, Pop-Culture style.  The Maryland Jockey Club has abandoned its "Get Your Preak On" campaign for a "highbrow" advertisement targeting the youth-crowd who have not patronized the royal sport of horse racing.  According to the MJC, the proper rituals have been performed to bring the "manimal" to life.  We can expect visits from KEGasus at the Orioles opening home game.  If you are wondering why KEGasus is not KEGtar or centLAGER, the answer is not clear... You can ask KEGasus on twitter.
2010 Preakness Ads

1 comment:

  1. Other non-new traditions at Pimlico are:
    The Alibi breakfast: coffee before the morning training session.
    The Black-Eyed Susan: This is not a call to punch Susan, but a cocktail
    The singing of "Maryland, My KEGland"